Autumn Bulldogs

Autumn Bulldogs is an informational platform targeting families looking to purchase English & French bulldogs from experienced home breeders. For Autumn Bulldogs, I assisted in establishing its brand identity and visuals on the website, identifying its color palette while maintaining their existing logo. With this, I organized the layout per webpage + navigation according to the clients’ preferences. For example, the client wished for the English Bulldog pages to take precedence over the French Bulldogs pages. Considering the client already had a large following, the focus of the website is for ease of navigation and providing detailed accounts of their experience with purchasing a dog. In my first solo web design project, the client utilized Mailchimp’s website builder for rebranding their digital presence. Using their existing images and customer reviews, I worked within Mailchimp’s templates to organize the information and place emphasis on the images for audiences’ relatability to other families purchasing Bulldogs. For executing these tasks, I utilized InDesign + Photoshop from Adobe Creative Cloud, for the page banners and image crops/edits.

Images in order: Stories webpage, homepage + navigation