The Innate Life
2021- 2023
The Innate Life is a natural haircare brand known for formulating its own products in-house with natural herbs & oils. With a strong digital presence, The Innate Life caters to its audience via its online-only store, Instagram with a large following, and WordPress blog for sharing science-based hair advice & hair health tips.
The Innate Life utilizes Instagram to post hair care tips, real-life customer experiences + reviews, the benefits of each natural ingredient, and product how-to’s. For WordPress, The Innate Life shares informational haircare blogs with health insights, and compelling Real Stories documenting the process of hair growth & improved health from real customers.
The Innate Life sought a refreshed icon, science-based blog content, custom illustrations, curated aesthetic color palette + fonts utilized across Instagram, Shopify, and product packaging. Additionally, I assisted in establishing the Instagram posting schedule + copywriting, researched, wrote + published all blog posts, and designed all digital + print assets. For branding, I utilized Procreate, Illustrator, Photoshop, Bridge + Premiere Pro. For content output, I utilized Planoly, Instagram, WordPress, and Shopify.
Images in order: Website homepage, Blog navigation, email marketing, Instagram content + icon, illustrated packaging
