Pseud.

Pseud was a clothing brand that consisted of modern designs that mirror contemporary culture, while advocating for events and online platforms that cater to Millennials and Gen Z. I illustrated some designs for merchandise, the accompanying labels and packaging (not pictured below), as well as their contracts (not pictured below for confidentiality), while having established their banners and logos for their social media identity. I also assisted in the branding and art direction for their marketing and website design. For this, I utilized Procreate, InDesign and Shopify.

Images in order: Landing page + illustrated merchandise